“Even Albert Einstein reportedly needed help on his 1040 form”

Excuse the title quote from President Reagan, but it seemed appropriate for today’s post. If you’re anything like me, tax law is not your jam. Like… not at all. But working in the philanthropy world means we sometimes have to dip our toes in so we can better understand our donor base made of families and people with wealth that require they know tax laws and the changes enacted by Congress.

In 2025’s “One Big Beautiful Bill Act” (OBBBA), there were some significant changes to tax law that relate to donations and charitable deductions, so in homage to tax filing month of April, we thought we’d provide a little context on these changes. NOTE: This is a blog post written by someone who is not a tax attorney or CPA, so do not take any of this as professional tax advice. This is a jumping off point for you to have a little more context of what might be influencing your major donors’ giving in 2026, but you’ll need to seek out advice from a tax expert if you want to learn more.

Below is a high-level look at what’s changing for our high-net-worth donors, why it matters, and how your team can plan accordingly.

1. Creating a 0.5% AGI Floor for Itemized Deductions

The OBBBA implemented a floor for charitable deductions of 0.5% of Adjusted Gross Income (AGI). This was a change from previous law where there was no charitable deduction floor — all donations were deductible with certain maximum limits. Practically, what this means is a donor with $1,000,000 AGI would have to donate more than $5,000 in the tax year before being able to take a charitable deduction (0.5% x $1,000,000 = $5,000 floor). Only donations in excess of the $5,000 floor would be deductible. This impact is felt much more for the ultra‑high‑net‑worth donors. Consider someone with $40M AGI. They can only deduct donations made after the $200,000 floor is met. $200,000 in donations is a big deduction amount to be missing out on.

This loss of tax benefit might push some of your high-net-worth or high-income donors toward “bunching” their contributions — making one large gift every few years — to clear the AGI floor and maximize their deductions.

This change also effectively eliminates the tax benefits for many of those routine, annual fund donations. For example, if your annual fund donor has a $200,000 AGI and donated a total of $2,000, only half of that would be deductible for them (AGI floor= $1,000). While the effect of this change in tax law will be likely felt less on the annual fund front, it’s still good for development staff to understand the complexities of tax motivations of your donors.

One other thing to note on this change is that qualified charitable distributions (QCD) are not affected by this AGI floor, so your donors above the age of 70 ½ may choose to make their donations through QCDs.

2. The new 35% deduction cap for high-income donors

Charitable contributions for high-income itemizers are also now subject to a deduction cap in 2026. The new law imposes a 35% limit on the value of all itemized deductions for those in the highest income bracket, when the previous cap was 37%.

This means top-bracket taxpayers (currently 37% tax rate) receive a lower effective tax break compared to previous years. This reduces the marginal tax value of large gifts. Example: A donor makes $100,000 in donations and has a $2,000,000 AGI. Their floor is $10,000, so they can only deduct the value of donations more than the floor = $90,000. And the 35% cap means they can only deduct $31,500 (35% x $90,000) vs. a $37,000 deduction under prior rules.

3. Non-Itemizers can now take a $1,000 standard deduction

If you’re anything like me, you’ve never donated enough to warrant itemizing your donations for deduction because the standard deduction amount was always more than the amount I had been able to donate each year. Well good news, plebes!  We can now do both! The OBBBA created a new deduction for standard deduction takers/non-itemizers. Now non‑itemizers can deduct up to $1,000 (single) or $2,000 (joint) in cash gifts to qualified non-profits (the same rules apply here that apply to the itemizers.

Now, this change is more targeted at your smaller gift, annual fund or mid-range donors, than your major donors. This revision may incentivize some of the 90% of non-itemizing tax-payers to start giving or increase their giving so they can maximize their tax benefits. In the grand scheme, this is unlikely to move the needle much for nonprofit revenue as these are likely to be smaller gifts, but every little bit counts!

4. New 1% of profits threshold for corporate giving deductions

This new rule actually affects corporations, who now, in order to deduct their charitable donations, the amount donated must surpass 1% of their annual profits. Some philanthropy professionals have posited that this may have a chilling effect on corporate donations if they don’t already meet that threshold to claim deductions.

So, what does all of this mean for us? 

The articles I have read indicate that the philanthropy world is expecting a trend toward more strategic and less tax‑motivated giving for high-net-worth individuals. As tax benefits from charitable giving are declining, donors may seek greater connection to mission-driven philanthropy and focus on impact. Donors may want to dig in to conduct greater due diligence with their nonprofit recipients as they focus on more strategic philanthropy.  There may be fewer one-off gifts from these high-net worth individuals (think event sponsorship or tables), as they won’t be getting tax benefits from these smaller contributions. And as the 0.5% AGI floor is in effect, there may be more multi-year gifts that have less traditional, every-year schedules. This trend may benefit larger organizations with sophisticated philanthropy offices and fundraising strategies, while smaller organizations with less staff and structure could find the changes challenging.

You may also see more of your major donors utilizing giving structures outside of traditional cash gifts, including QCDs, gifts from DAFs, and appreciated stock transfers. You may experience reductions in the number of small or mid-range gifts from your wealthier supporters. And you may not be able to rely on these donors to give every year like they may have in the past, which could make revenue budgeting more challenging.

In a Chronicle of Philanthropy article, research indicates the impact of the itemizer and corporate donation deductions could “reduce giving annually by $8.53 billion and $1.55 billion, respectively.” But on the other hand, some research show that the new $1,000/$2,000 deduction available to non-itemizers could “generate $4.39 billion for charities.” Doing the math, that still projects a significant loss of donations to nonprofits.

The main takeaway here is that your fundraisers should be having open conversations with your major donors about the new tax laws and how they are planning to revise their giving strategies. And the same goes for your institutional giving fundraisers. Talk to your corporate partners and see if they’re experiencing any changes organizationally due to the new threshold. And start thinking about how you can market to your annual fund donors to let them know about the additional deduction for charitable giving for non-itemizers.

*Be sure to consult with a tax expert if you’re planning to create any advisory or guidance documents in writing about these tax law changes.

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Celebrating you – yes, you

Photo by Tairon Fernandez on Pexels.com

March is wonderful for a number of reasons — blooming azaleas, the spell of perfect walking weather, and…an opportunity to celebrate you! Yes, you. You, who knows every portfolio as if it was your own. You, who hunts and uncovers relationships and connections for the hidden treasures that they are. You, who has a limited number of bulleted responsibilities in your job description but an ever-growing number of unwritten ones. You, who, when someone new stumbled their way into this field, took them under your wing and shared your expertise so they could excel. And you, yes, you, whose impact is immeasurable.

I have said it before, and I will say it again — prospect researchers, by and large, are the warmest group of misfits you could ever find. We can be highly introverted, so we will need quiet time and a cup of tea after a meeting. We also may not be the first to strike up conversation, but when we find our people, try to keep us quiet. If you’ve never been to an Apra Greater Houston event or Apra’s international conference, Prospect Development, I highly recommend it; you will get to see this firsthand.

I often feel like prospect researchers have a kindred spirit in librarians — keepers and finders of knowledge who are always excited to share. The work is not just the work — it is a mission. We are passionate about what we do, and we are determined to leave this place better than when we found it.

So, my friends, as we highlight our field this month and its impact on philanthropic work, I would like to highlight all of you that make this such an amazing field to be in. Thank you for your innovation, your leadership, and your desire to do good. I hope you have the opportunity to connect with your colleagues this month, and if you are looking for an opportunity, please check out the Apra Greater Houston Events page. If you are still looking for your people, please check out our Membership page. And lastly, if you did not have the good fortune of immediately finding a mentor when you joined the profession, or if you would love the opportunity to mentor someone new to our field, please apply via our Mentorship page.

Happy Prospect Development Pride Month, y’all!

– Natasha Jesudason, Apra Greater Houston Vice President

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Loving What You Do… A Prospect Research Love Letter

Love it or hate it, Valentine’s Day is upon us. Instead of getting overwhelmed by all of the pink heart decorations and sugary sweet treats bombarding our senses, we wanted to focus loving eyes on our collective chosen profession: Prospect Research. Our board members have all put some thought into why each one of us love working in this field and contributed our respective sentiments below.

“I love prospect research because…”

  • “… it allows me to follow my natural curiosity. I get to learn a little bit about a lot of different things and go down interesting rabbit holes. I also love how I then use that research to craft a story and help fundraisers fit our organization into the donor’s story.” – Amanda Whiteside, Baylor College of Medicine, Apra GH President
  • “… the work is never boring and allows us to be a part of a legacy for good. Our investigative work feels like solving a mystery or a puzzle and ultimately helps our community members to accomplish their philanthropic goals and helps our respective organizations impact the world in a positive way.” – Natasha Jesudason, Houston Methodist, Apra GH Vice President
  • “… it combines my love of learning and helping others.  The research that I provide helps the philanthropy team provide the storyline of our work and match it with the donor’s passion.  It’s a win-win for everyone.” – Marva Lawrence, Baylor College of Medicine, Apra GH Membership Director
  • “… it helps people feel seen, not just solicited. When we take the time to really understand a donor’s interests, values, and giving capacity, it leads to better conversations and more meaningful partnerships. Good research makes philanthropy feel thoughtful, intentional, and aligned on both sides.” – Justine Barnes, South Texas College of Law Houston, Apra GH At Large Board Member
  • “… its roots run through every part of philanthropy. Across my career, working in corporate partnerships, foundation giving, major gifts, and now on the donor side, I have relied on good data on my donors/clients to better understand them, their interests, their philanthropic goals, and their connections, so I can be a better partner in philanthropy with them.” – Ashley Estes, Greater Houston Community Foundation, Apra GH Immediate Past President

We encourage each of you to connect with your work this month and think about what you get out of it. What about your job do you love? How does your work bring you joy? Does your work allow you to expand your skills or talents? Feel free to add your thoughts in the comments!  

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Celebrating a Year of Growth and Looking Ahead: Introducing the Apra Greater Houston Board Slate

As President of Apra Greater Houston, I am proud to reflect on a year defined by growth, engagement, and meaningful connection. Thanks to the dedication of our board members, volunteers, and members, our chapter continued to strengthen its impact while supporting the evolving needs of the prospect development community in Greater Houston and beyond.

One of our most significant accomplishments this year was the launch of the Apra Greater Houston Mentorship Program. Designed to support researchers at all stages of their careers, the program connects experienced professionals with those newer to the field to encourage knowledge sharing, skill development, and professional growth. This initiative reflects our chapter’s commitment to building a strong, supportive community and investing in the future of our profession. Please consider applying to be a mentor or mentee!

We also saw renewed momentum at our largest chapter conference since the COVID-19 pandemic, a milestone that underscored the strength and engagement of our membership. In total, we hosted eight events throughout the year, offering a mix of educational, networking, and community-building opportunities—including a memorable Houston Civic Center Walking Tour with Preservation Houston that allowed members to connect in a unique and engaging setting while learning about the city we call home.

Beyond our local programming, Apra Greater Houston expanded its reach through a joint event with Apra North Texas at Prospect Development in Baltimore, reinforcing the value of regional collaboration and strengthening connections within Apra’s broader network.

Another milestone I am especially proud of was awarding our first Apra Greater Houston scholarship. We were honored to support Justine Barnes, our inaugural scholarship recipient, who attended the New Researchers Symposium at Prospect Development. This scholarship represents an important step in expanding access to professional development and supporting emerging leaders in our field.

As we celebrate these accomplishments, I am excited to introduce the Apra Greater Houston board slate for the upcoming year:

Board Slate

  • President: Amanda Whiteside
  • Vice President: Natasha Jesudason
  • Treasurer: Javi Mares
  • Secretary: Preston Jones
  • Membership Director: Marva Lawrence
  • At-Large Member: Justine Barnes
  • Immediate Past President: Ashley Estes

I am deeply grateful to our previous board for their leadership and service, and I look forward to working alongside the incoming board as we build on this momentum. Thank you to everyone who contributed to this year’s success. I am excited for what lies ahead and for another impactful year with Apra Greater Houston.

— Amanda Whiteside
President, Apra Greater Houston

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Gift Guide for Prospect Researchers


Image Credit: 15 Hilarious and All-Too-Accurate Sales Memes

This holiday season take the time to acknowledge and appreciate your fellow prospect researchers, gifts officers, data entry team, and anyone else that plays a role—big or small—in working towards shared goals for the year. For a small shop, you may wear multiple hats with all of the above roles which can be a challenge. We see you! Topple that with an unprecedented landscape, I think it is safe to say…we are all doing our best.

We all depend on one another to work collaboratively, to find creative solutions, and to strategize on the next campaign. Even if some of the prospects go cold.

Remember when it comes to showing appreciation, a simple Thank You goes a long way. However, if you can and wish to go the extra mile, we’ve got some gift ideas for your favorite prospect researcher or fellow colleague. We all need a laugh from time to time so we have wrangled up some comical items and everyday tools.

Wishing you all a wonderful holiday season!

1. World’s Best Data Wrangler t-shirt ($18.41 + shipping)

A portrait of a prospect development wrangler in Texas. An uncanny and accurate depiction if I ever saw one.

2. EXPECTATIONS VS REALITY Fundraiser Mug ($21.07 + shipping)

If you enjoy fundraising humor, here is a comical mug for any fundraising professional in the trenches.

3. People Are My Research Project Candle ($9.95 + shipping)

A soy candle for the prospect researcher in your life!

4. LEUCHTTURM1917 Notebook Pocket (A6) ruled, softcover (starting at $13.50 + shipping)

For the handwriting notetaker. This is one of my favorite stylish notebooks. Personally, I love plain paper but it also comes in dotted, ruled, and squared. This is a friendly reminder that notebooks come in fun colors.

It also is available in pocket size to large notebooks. Take your pick!

5. Pigma® Micron™ 05 Fine Line Pen 6 Color Set ($12.59 + shipping)

If you enjoy a fine point pen, I recommend these! While they are recommended for drafting and illustrating, I personally use them for writing. I love the fine point felt feel.

— Javi Mares, Apra Greater Houston Board Member

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Seeing the Signals: How Research Becomes Actionable Strategy

This month we’re thrilled to welcome Matt Pham as our guest blogger! Matt is not only leading our September 19th Lunch & Learn, but also brings years of experience turning complex fundraising research into clear, actionable strategies. Matt Pham is currently a consultant with Dini Spheris, but has served as both a front line fundraiser and also a prospect researcher! In this post, he shares how research—when communicated effectively—can move from being static information to a true driver of organizational growth.

Matt Pham, Consultant, Dini Spheris

Research in fundraising isn’t valuable just because it’s accurate – it’s valuable because it’s understood and acted upon. Too often, expertise is locked away in complex reports, dense spreadsheets or insider language that never quite lands with the people who need it most. Real impact comes when we translate deep knowledge into clear, focused action.

At the LSU Foundation, I partnered with fundraisers to prioritize prospects, shape strategies, and interpret industry trends in ways that kept them focused on the right relationships at the right time. The key was accessibility – turning complex data into concise, usable guidance so gift officers could move with confidence.

At the Christian Outreach Center, our small size meant collaboration wasn’t optional, it was how we got things done. I worked closely with our executive director and development committee to look back at what worked in past fundraising efforts and where we saw room to grow. Together, we set goals that felt ambitious but realistic, and we kept checking in to see how we were doing along the way. Because everyone had a voice in shaping the plan, and they felt equipped with historic giving trends and data, there was a real sense of shared ownership – successes felt collective, and challenges were solved together.

At the Battleship Texas Foundation, research took on a more public dimension. We weren’t just identifying prospects – we were stewarding relationships with donors, volunteers and community leaders while navigating a high-profile preservation project. My role was to take what we knew about donor behavior, philanthropic trends and community priorities and distill it into messaging and strategy that resonated with a broad audience, from major donors to grassroots supporters.

Now, in consulting, I’ve come to see that how we communicate research matters as much as the research itself. Research is the foundation, but the bridge to action is built on clarity, context and collaboration. Whether advising a board on growth strategy, guiding a CEO through landscape analysis or equipping a development team with a moves management plan, my role is to make insight feel both understandable and urgent.

The throughline is simple: research is organizational intelligence, but intelligence is only as powerful as the team’s ability to use it. When we make it accessible – when we strip away unnecessary jargon, connect it to mission and show exactly what to do next – it stops being “information” and starts being a catalyst for growth.

On September 19, I’ll be sharing more during our session “Research as Organizational Intelligence: Utilizing a Research Background to Drive Organizational Growth” at APRA Greater Houston’s September Lunch & Learn. We’ll discuss how research can do more than inform strategy – it can shape culture, focus effort and accelerate results. I hope to see you there!

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Understanding the Dynamics of your Donors

Prioritization can be a tricky skill to master. Whether it’s deciding where to spend your time, how to allocate your effort, or questioning if your current tasks are even the best use of your time and resources, the struggle is real. As someone who has often struggled with these questions while prospecting for donors, I have utilized many different strategies to help me highlight where I should spend my time so I can add the most value possible and improve pipeline efforts. One concept that has always been useful is giving velocity—understanding how quickly and regularly donors are contributing. However, I always felt it was only telling a portion of the donors giving story and missing some additional context that could help further enlighten where I donor is in their philanthropic journey with an organization.

Over the past year, I’ve taken steps to enhance this concept, developing what I call Donor Dynamics. Donor Dynamics is a multi-layer approach to look at a donor’s giving velocity. Currently, Donor Dynamics is composed of two key components: Last Gift Analysis and Annual Giving Analysis.

Last Gift Analysis focuses on the velocity of a donor’s most recent gift compared to their average giving over the last three years (excluding that most recent gift).

Annual Giving Analysis takes the donor’s giving in the last calendar year and compares it to their average annual giving over the three years prior.

By using these analyses, Donor Dynamics offers a full snapshot of how a donor has been giving over the past four years. This approach eliminates the reliance on just their most recent gift or incomplete data from the current year.

You might ask: What do I do with this data? How can it help me prioritize my prospecting efforts? The purpose of Donor Dynamics is to surface donors who are exhibiting behaviors that deviate from their norm, signaling potential changes in their engagement with the organization. When these behaviors are identified, it prompts a deeper research effort by a prospect researcher. This leads to questions like: Should this donor be assigned to a frontline fundraiser? Would they benefit from being included in a strategic mailing campaign? Should they be invited to an upcoming event?

Although we’re still in the process of fully implementing Donor Dynamics, the strategy is underpinned by three core goals:

Understanding Segments – With Donor Dynamics, one goal is to better segment your donors into meaningful categories based on their giving patterns. Instead of a one-size-fits-all approach, you’ll be able to identify donors who are on an upward giving trajectory, those who are declining, and those who are giving consistently that might be ready for the next step. Understanding these segments allows you to develop tailored engagement strategies that resonate with each donor’s unique journey.

Leading Strategy – Donor Dynamics not only helps you analyze the historical data; it equips you to plan forward. By identifying emerging trends in giving behavior, you can proactively adjust your strategies. If a donor’s giving has accelerated, for example, you might prioritize personal outreach from frontline fundraisers or initiate discussions around major giving opportunities. Alternatively, if donor engagement has slowed, you may look at re-engagement tactics. This data-driven approach will help you deploy your resources more effectively and guides overall philanthropic strategy.

Retaining & Upgrading – Retention and upgrades are key to long-term development success. Donor Dynamics offers real-time insights into where donors stand in their giving journey, making it easier to identify those who are at risk of lapsing or who might be ready for an upgrade. By closely monitoring their giving patterns, you can intervene early to retain donors before they disengage, and similarly, position those who have shown growth potential for targeted upgrade efforts associated with annual and mid-level giving programs. Ultimately, this helps in an organizations mission to create sustained pipeline development.

Overall a concept like Donor Dynamics could enhance and influence prospecting efforts within an institution by gaining a clearer understanding of a donor’s position in their philanthropic journey with your organization. This insight helps meet donors where they are, fostering their growth and support both now and in the future.

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A New Chapter for Apra Greater Houston

I am incredibly excited and honored to step into the role of President of Apra Greater Houston. As I take the reins, I am filled with gratitude for the opportunity to lead such a vibrant and passionate group of professionals in the prospect development and research community. I want to extend my heartfelt thanks to Ashley Estes for her years of service, guiding our chapter through the post-COVID era and the “return to normalcy.”

As we move into this next year, one of my top priorities will be ensuring that Apra Greater Houston continues to provide valuable resources for our members. This includes educational programming, networking opportunities, and our annual conference. I am committed to offering relevant, high-quality content that meets the needs of our diverse membership, from newcomers to seasoned professionals.

On that note, I am excited to announce our first virtual Lunch and Learn on March 21st at 12 PM CST, where Ryan Collins will present different techniques for lead generation using data within your database. Additionally, I am thrilled to announce that Apra Greater Houston will host our annual conference on May 30th! Additional details and registration for both events is now available on the Apra Greater Houston website.

I also want to announce that Apra Greater Houston is starting a mentorship program. If you are interested in being a mentor or mentee – please be on the lookout for the launch of the program soon! We are excited to add this additional program to our chapter, which we hope members will find rewarding to participate in and help with their career goals.

My career in prospect research and development has been deeply intertwined with Apra Greater Houston from the very beginning. I was invited to join the board just two years into my career. Through Apra, I have had the pleasure of gaining mentors, meeting inspiring colleagues, and learning the industry from those who have graciously shared their knowledge. As I begin this new term, I look forward to building on the work of past leaders and strengthening the connections within our community.

We have seen such resilience and growth within Apra Greater Houston over the past few years, and I am confident that we will continue to thrive. Together, we will navigate the challenges of our ever-evolving field while supporting each other’s personal and professional growth. I am excited about the future, eager to meet new colleagues, and enthusiastic about where this year will take us!

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Wrapping up the Year and My Term

This has been such a rewarding two years for me serving as the Apra Greater Houston president. I took the mantle from Brittani Williams at the Houston Zoo who served as our president for five years, getting our organizations successfully through the pandemic, and recently departed our board for a position on the national Apra Board. I was honored to be elected in 2023 to take the baton from her and lead Apra Greater Houston into the post-pandemic world with the constant support of the rest of the board.

My career path took a significant turn in April 2023 when I left the prospect development and research field to take on a Client Advisor role on the Strategic Philanthropy team at the Greater Houston Community Foundation. Over the last year and a half with the encouragement of the board, I continued in my role of president of Apra Greater Houston, but as I made my way through 2024, I felt increasingly out of practice with the community. After two years leading this wonderful group of professionals, I felt it was time for me to step aside to allow for a more connected prospect development professional lead the organization. And I’m so excited to see Amanda Whiteside, longtime Apra Greater Houston board member and champion of the prospect development profession, take the reigns in 2025.

In the last two years, we have continued to grow the attendance of the annual conference, building on the progress made after the significant drop we experienced from the COVID-19 pandemic. Our board has implemented new annual planning strategies to secure high-quality professional development content and fun activities to engage and cultivate our membership. We have recruited a number of new board members who have brought fresh ideas for speaker topics and networking opportunities. I am grateful for the opportunity to have led and learned from my fellow board members these last two years. I thank each of them for being so supportive of me while I worked to balance my new job priorities with my priorities as Apra GH President. I’m so excited to see the positive impact Amanda and the new slate of board members will have on our organization in the coming years. Thank you all for letting me lead our organization for this brief time. I will continue to be a member of board in 2025 as the Immediate Past-President, and I look forward to seeing you all at our 2025 offerings.

The Apra Greater Houston board elections closed on Dec 15, and here are the final results of this year’s election for next year’s board of directors:

  • President: Amanda Whiteside, Baylor College of Medicine
  • Vice President: Natasha Jesudason, Houston Methodist Hospital Foundation
  • Secretary: Preston Jones, Texas Children’s Hospital
  • Treasurer: Javi Mares, Museum of Fine Arts Houston
  • Membership Director: Marva Lawrence, Baylor College of Medicine
  • At-Large: Joshua Marroquin, University of Houston
  • Immediate Past-President: Ashley Estes, Greater Houston Community Foundation*

*Not an elected position

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More Gift Ideas for our Fellow Researchers

It’s the holiday season, also known as the gift-giving season. As fellow researching nerds, it seemed like a good time to revisit fellow board member Joshua Marroquin’s post from earlier this year on good gifts to get your favorite researcher (even if that’s yourself!). We’ve come up with some additional ideas, and we’ve linked Joshua’s original post as well.

Muji Gel Ballpoint Pens – 10-color pack – Muji is a Japanese store, kind of like a small Ikea. They make these pens that a few of the Apra GH board members use and love. Sadly, there’s no Muji store in Houston, but you can buy online! As someone who prefers a fine tip, I was very excited to see they offer these pens in .5mm or .38mm!

Book-Lover Earrings – Many of us are booklovers, so here’s some super-cute earring options to express a love of the written word. There’s also some that are cat-shaped! Here’s another option of a book charm necklace

Excel Shortcut Mousepad – A super helpful guide to shortcuts for formatting and editing your excel spreadsheets right at hand!  If you or your friend is a coffee/tea drinker, you can also get it in mug form!

A few options for an affordable, professional-looking work bag with a padded laptop pocket to ensure safe transport of your computer to and from the office. 

A Customizable Notebook – Need a not-so-subtle way to brag about your spreadsheet and data analytics skills? I love the idea of giving this present to your colleague or fellow Apra friend to let them know how amazing you think they are. You can even add their name so it won’t get lost!

Socks!  Who doesn’t love fun socks?  There’s a great website that sells tons of fun socks (disclaimer, some socks include swearing), and here’s a smattering of their options:

For people who need some spa-like vibes in the home office, these candles are great way to relax while also leaning into our love of spreadsheets. “Relax, I have a Spreadsheet for that” candle or “The Calming Scent of a Color-coded Spreadsheet” candle. For both of these, you can even pick your preferred scent, with options like cinnamon + vanilla, white sage & lavender, or pumpkin spice.  I can almost feel the relaxation.

Lastly, if you’re looking for something to just let people know that your friend (or you) is a data nerd, here are some cute items that would make a fun gift:

You can also reference Joshua’s gift suggestions in his blog post from earlier this year: https://apragreaterhoustonblog.wordpress.com/2023/04/12/5-gift-ideas-for-prospect-researchers/

We hope this helps ease the stress of the holiday scramble! Happy holidays!

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