Dini Spheris just issued the results of a survey conducted earlier this year among philanthropic leaders in Houston. The following infographic summarizes their findings.
source: Dini Speris
Dini Spheris just issued the results of a survey conducted earlier this year among philanthropic leaders in Houston. The following infographic summarizes their findings.
source: Dini Speris
Filed under Uncategorized
All of us have a lot of information to share with each other and we’re finding that after someone understands a concept, a question is likely to follow. So we’re learning to assemble clusters of related information that gives a broad picture of a single subject area. Infographics are the go-to resource to fulfill this need.
If you’ve been reading this blog for a while, you know that I’m a huge fan of Canva.com. And just recently they introduced some free infographic templates in their suite of layouts.
Now, let’s just say up front that the templates they offer are purely for illustration, this isn’t a chart building tool. B ut the way Canva works is you can build your chart in the tool of your choice then import the image into the layout. See?
Here’s a good reference article from the Canva blog to get started building infographics. If you want to compare notes, give me a call! I’m still a novice but have been attempting to improve my designs for a while now and am always willing to trade tips for successful infographics!
Filed under Uncategorized
A recent blog post from the Million Dollar list caught my eye.
This information is probably not what I’d expect, so I feel compelled to update my set of internal beliefs about philanthropic behavior.
Filed under Uncategorized
One of my brilliant colleagues shared this gem with me recently. We’re all aware of the crucial impact of talented fundraisers to an organization’s bottom line. And as my daddy always used to say: the best indicator of the number of major gifts coming in tomorrow is the number of asks that occurred today.
Development officers have to be knowledgeable, driven and strategic. Recently the Education Advisory Board completed a little research to determine those professional traits that the absolute best development officers possess.
Click on the image above to read more about the EAB’s research methodology.
It makes me pause to consider how we in Development Services can better contribute to development officer success by being the best of the best in our own domain?
Filed under Uncategorized
Filed under Uncategorized
I recent saw this compelling infographic on the re:charity website titled 4 Science of Giving Studies Fundraisers can Learn From.
See for yourself!
Filed under Uncategorized
Inspired by a clever blog post I read here about the way that copywriters and artistic directors have distinctly different points of view, I created this knock-off version for our own industry. Let me just say in advance that I’m not trying to offend anyone. It’s supposed to be humorous.
Thanks to the contributing panel – Dawn Theaker and Michele Armstrong for the Prospect Research side. MJ Parker and Mike Delzotti for the Development Officer side. Thanks y’all!
Filed under Uncategorized
AdWeek just published their 2015-2016 forecast for social media platform user composition by age range. Here are the results for the largest platforms, spanning nearly 180 million individuals.
Plan for content and social campaigns that resonate with your audience demographics!
Filed under Uncategorized
As our constituent information becomes more complex and we find ourselves attempting to generate meaningful reports that include dissections of geography, donor segment, engagement level, wealth, lifetime value, giving history, communication channel, etc., the resulting information is muddled and difficult to interpret.
How can we decide what we should be doing if we don’t fully appreciate our constituents’ actions in the correct context?
Infographics are an advanced form of data visualization that help readers digest large amounts of complex information.
Edahn Small, creative director at the Hypothesis Group recently published this article outlining five principles to keep in mind when designing an infographic.
As our colleagues continue to seek to understand more about the complex layers of information in our data bases, visual communication methods are the best approach for those of us attempting to deliver that understanding. While there is nothing formulaic or simple about infographics, those of us attempting to adopt this style of communication are always looking for pointers. So click on the image above to read Edahn Small’s article.
Comments Off on Design guidelines for building infographics
Filed under Uncategorized
According to a survey conducted in 2014 by Bloomerang and the Nonprofit Marketing Guide (infographic results shown below) nonprofits either approach segmenting aggressively or not at all.
So why segment? Here are a few easy answers–
This article discusses relevant findings from the survey and ways to apply these findings to improve fundraising effectiveness.
Comments Off on Maximizing communications impact through segmentation
Filed under Uncategorized