Tag Archives: social media

Bookmark this – stokpic

My favorite online graphic design resource has just gone corporate and their former supply of free photographic background imagery has evaporated.  So I have had to start casting about for new sources.  Happily, I discovered stokpic.  It’s too awesome not to share!

 

stokpic

 

This online library of beautiful photographs was founded by photographer Ed Gregory and it’s free for use on websites, on social media posts, and more.  I am overjoyed!

Click on the thumbnails above to explore for yourself!

signature2

 

Leave a comment

Filed under Uncategorized

Making new rules – Twitter best practice

I posted a reference to an article last week that analyzes user behavior by time of day on Twitter.  That information is helpful to take into consideration for executing a social media strategy for Twitter.  But what is that strategy?

 

Robert Bochnak, of the Harvard Business School, is one of the most socially connected individuals in nonprofit and his strategy is to leverage social media to connect with his alumni constituents personally to drive engagement with HBS.  That sounds like a good idea.

These examples of his interactions are typical of his style – selectively communicating content with just a few individuals at a time who have a common interest.

Here’s a quote from Robert that gives his point of view on using Twitter as an effective communication channel:  “I often say that we’re competing against every individual brand our alumni are following on Twitter so it’s imperative for us to do something different; our direct, targeted approach on Twitter is this something different.”

To read the full article, click on the image above.

signature2

Leave a comment

Filed under Uncategorized

Maximize use of Twitter

More and more I’m turning to Twitter for breaking news.  Buffer conducted some broad analysis on usage patterns in this platform.  And thankfully they are sharing the love.  here are some of the useful results – best times of day to send out tweets to maximize engagement.

 

The chart above gives a great summary, but click on the image to read some of Buffer’s insight about engagement behavior variations by time-of-day (re-tweets & favorites)  and their observations on when to tweet your content!

signature2

Leave a comment

Filed under Uncategorized

Benchmarking – social media content engagement

Hubspot recently published their 2015 Social Media Benchmarks report.  It is a realistic guide for determining whether the content you are publishing on your social media channels is driving a level of engagement equivalent with others.  The great thing about this report is that the benchmarks are separated by industry and there is even a nonprofit cohort.

 

The key takeaway, according to Hubspot, is that posting content 2-3 times per week is optimal for the nonprofit sector audience.  Click on the image above to read the online article, or download the entire benchmarking report by clicking here.

signature2

Leave a comment

Filed under Uncategorized

Plan ahead – Giving Day

If your organization has a Giving Day on the horizon, placing this event in the calendar early and thorough communication and coordination planning is crucial for success.

 

 

 

Here are some excellent resources to assist with planning efforts–

Give Local America’s toolkit and training resources

The Knight Foundation’s giving day playbook

Capterra’s Instagram tutorial

 

If you have a Giving Day success story you’d like to share, let me know!

signature2

 

Leave a comment

Filed under Uncategorized

Social good app of the year

Donor engagement can be defined in a variety of ways, one of which is to engage through gaming.  Hey, it never hurts to deliver your message within the context of having a little bit of fun.

South Carolina based Rice Bowls received Facebook’s 2015 recognition for social good app of the year.  Rice Bowls created a game called Hunger Crunch that takes participants on a journey to rid the world of hunger.

 

Players have the option to make purchases throughout the game with 100% of in-game purchases directed toward food programs in the orphanages that Rice Bowls supports.

The beauty about tech-philanthropy is that the organizations’ message is reaching an audience not typically targeted through other solicitation channels.  To check out the game, click on the image above.

signature2

 

Leave a comment

Filed under Uncategorized

Digital Adoption survey – share your input!

NTEN is partnering with Mobile Citizen to explore how organizations use online services and programs to help their constituents connect.

 

Click the NTEN logo to enter the survey 🙂

 

signature2

Leave a comment

Filed under Uncategorized

Trendline: personalization

We’re all in agreement on applying personalized greetings to the correspondence we send to our donors, studying our website visitor demographics to craft appealing content and even generating different versions of our outbound email communications depending on the recipient segment.  These are all best practices in personalization.

 

Imagine my surprise when I read about a creative way to deliver an annual report with a fun, personalized flourish!  Yes, even the dry annual report can become a vehicle to engage and inspire our constituents with a bit of creativity.  BigDuck Communications highlighted the idea in a recent blog post that you can read here.  The innovative organization who created the report was Warby Parker, the uber popular maker of eye glasses.

 

But the fun doesn’t stop there.  After you customize your report, you get the choice to post it to the social media channel of your choice, and in the case of the BigDuck reader, the Warby Parker social media team interacted with her via her social media channel after she made her post.  Which of course, would make anyone feel extra special.

 

So what about it?  Sign me up!

signature2

 

Leave a comment

Filed under Uncategorized

Nonprofit Communication Trends for 2015

NonprofitMarketingGuide.com surveyed 1,535 nonprofit staff members in November 2014 regarding their channels and frequency of outbound communications and their perceptions about important communications content and success.

Overall, nonprofits are communicating more often, in both electronic and print channels, but struggle with the workload associated with creating compelling content and finding ways to engage communities.  Here’s a snippet from the results.

nonprofit_communications

 

If you’d like to check out all of the insight the report provides, you can download the 2015 Nonprofit Communications Trends Report here.

signature2

Leave a comment

Filed under Uncategorized

Social media user demographics for 2015

AdWeek just published their 2015-2016 forecast for social media platform user composition by age range.  Here are the results for the largest platforms, spanning nearly 180 million individuals.

Plan for content and social campaigns that resonate with your audience demographics!

Infographic: Carlos Monteiro

signature2

 

Leave a comment

Filed under Uncategorized