Monthly Archives: February 2015

Bookmark this — free icons

If you are like me, you are constantly struggling with ways to improve the style and visual impact of reports, presentations and online communications.  Pictures and illustrations can make a huge impact.  Today’s bookmark is a free set of icons designed by Print Express, courtesy of Smashing Magazine.

These icons represent work tools for web designers.  But seriously, the illustrations are completely transportable.  Just click on the image above to examine more previews and download the icons to help ramp up your reports!

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The Hospital Fundraising Summit. Free. Online. Check it out!

I’ve not ever heard of this event until just the other day.  I just happened to see a sidebar advertisement when I was reading an online article.  So I clicked.  And I have to admit it sounds like an amazing idea.

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By all means, share this information!  Forward to at least 1 colleague!  Improving our industry is just good for philanthropy.

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Strategic Phonathons

Are phonathons still relevant?  Maybe another way to ask the same question is to inquire whether communication is still relevant?

I received a call from a young graduate working in the call center at my alumni organization last week.  Let’s preface this by saying that I’m not an engaged alumna and in the million years since graduating, I’ve made just 1 gift.  Not the best prospect when evaluating the flat facts.

 

But I get this call from Hillary and I  love talking to her.  Never mind that she didn’t know what I meant when I asked her to mark my name “do not exchange.”  Obviously they need a little training in their call center.  But still, when the conversation got around to asking if I’d be interested in making a gift, I already had my credit card out.

 

Communications experts will say there’s a much better way to spend your money on personal touches like this and it involves our old friend segmentation.  Here’s some recent insight regarding call center results around particular segments when called prior to the NCAA Basketball tournament versus after the tournament was under way.

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Ruffalo Cody compiled results of telephone outreach efforts for a variety of donor/constituent segments at 22 schools involved in the 2014 NCAA tournament last year and is kindly sharing their insight.  Click on the image above to read the results!

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Still time to register for APRA-GH’s Winter Workshop

APRA Greater Houston’s Winter Workshop is a little less than 2 weeks away.  The lineup includes 4 incredible speakers and the topic of the day is all about energizing your professional brand.  It promises to be amazing – we hope to see you there!

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The 50 Top Philanthropists of 2014

The Chronicle of Philanthropy has recently published their annual Philanthropy 50 list.  Excellent reading!

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Click on the image above to navigate to the interactive list.

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Innovations in Asking

The University of Chicago’s Science of Philanthropy Initiative (SPI) recently published an insightful article on psychological thought processes that can make one ask more attractive than another.

 

After last year’s amazing ALS fundraising campaign, it is apparent that certain psychological tendencies (the fear of missing out) was a contributing factor as the campaign played out across social media.  SPI took a closer look at perceptions of giving and perhaps more importantly, examined some distinctive perceptions among wealthy individuals.

 

The article chronicles six ideas for structuring more effective asks — here’s the first.  Click on the image to navigate to the original article.  And if you missed Monday’s related blog post, click here.

 

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Social science and fundraising

I recent saw this compelling infographic on the re:charity website titled 4 Science of Giving Studies Fundraisers can Learn From.

See for yourself!

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Bookmark this – Optimizing organizational capacity

The Marguerite Casey Foundation offers a free self-assessment tool to review organizational capacity.  It is a classic maturity model tool, easy to use and free.

 

The self-guided assessment tool helps you determine where to focus your efforts in an overarching capacity improvement initiative.  The tool won’t tell you what you need to do to improve, but it will tell you the area(s) in your organization that need to most focus to achieve improvement.

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The assessment guides you through the 4 dimensions of capacity measurement, shown above, and tabulates your responses to show a finished summary.  A review of the scores within each of the dimensions helps to clarify those functional or strategic areas that need the most attention.

Click on either of the images above to access this assessment tool.

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Everything you need to know about fundraising

Words of wisdom from the ChangeFundraising blog by Simon Scriver

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Prospect researchers and development officers view the world differently

Inspired by a clever blog post I read here about the way that copywriters and artistic directors have distinctly different points of view, I created this knock-off version for our own industry.  Let me just say in advance that I’m not trying to offend anyone.  It’s supposed to be humorous.

 

 

 

 

 

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Thanks to the contributing panel – Dawn Theaker and Michele Armstrong for the Prospect Research side. MJ Parker and Mike Delzotti for the Development Officer side.  Thanks y’all!

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