Social good app of the year

Donor engagement can be defined in a variety of ways, one of which is to engage through gaming.  Hey, it never hurts to deliver your message within the context of having a little bit of fun.

South Carolina based Rice Bowls received Facebook’s 2015 recognition for social good app of the year.  Rice Bowls created a game called Hunger Crunch that takes participants on a journey to rid the world of hunger.

 

Players have the option to make purchases throughout the game with 100% of in-game purchases directed toward food programs in the orphanages that Rice Bowls supports.

The beauty about tech-philanthropy is that the organizations’ message is reaching an audience not typically targeted through other solicitation channels.  To check out the game, click on the image above.

 

Optimizing the online giving experience

With Giving Tuesday just around the corner, I took a look at an article by Frank Barry, one of the bloggers at Blackbaud’s npENGAGE site.  This article highlight 10 great ways to optimize the online giving experience on your website.

One of those ways is to understand traffic behavior.  What time of day do donors arrive?  Where did they originate?  How many complete a donation transaction?

 

Speaking of donation transactions, how many clicks does it take to make a gift on your website?  According to Blackbaud, 65% of organizations surveyed require at least 3 clicks.  Getting this down to one click is optimal.

 

To read the original article, click on either of the two diagrams above.