More of us are tracking constituent and donor densities by state and city in an attempt to better understand concentrations of opportunity, and that’s smart business.
But there’s another side to the coin too, what about pockets of human behavior outside of our data bases? Shouldn’t we maintain some awareness of that too?
Yes, we should! That’s why The Chronicle of Philanthropy publishes “How America Gives.” And now it’s online too! At a glance it’s easy to see pockets of population densities where Americans have higher (or lower) than average charitable giving patterns.
Drilling into the populations to learn more is simple and the color coding makes it easy to quickly view the cities or counties with the highest giving densities (hovering does the trick).
Click on the image to add this valuable tool to your bookmark inventory!