How to calculate donor retention

Recently I stumbled across this great how-to from the DonorPath blog that discusses practical ways to pay attention to your donor data.  In addition, it highlights a formula for calculating retention.  If you’re not already keeping up with this measurement, put this on your to-do list.



In my office we look at retention over time (1 to 5 years) by cohort groups.  If you have a novel way of evaluating retention that you’d like to share, let me know!


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