Kevin McDonnell is a data analytics rock star. I say that because he’s been in this field for quite a while, has a valuable perspective on data analysis pertaining to advancing fundraising success, and he’s extremely generous when it comes to sharing his knowledge. In case you don’t already know, he’s the author of the Cool Data blog.
Last week he gave a presentation at the Canadian Association of Gift Planners conference.
And the topic, coincidentally was planned giving.
More specifically, it was a primer for direct fundraisers to understand how data mining works and how to ask better questions of their constituent data sets in order to elevate the odds of success in their own fundraising efforts.
Kevin generously shared the whitepaper he composed for the presentation via his blog. By all means take a little time to read through it, he explains everything so well. To access a copy, click here.