Trendline: personalization

We’re all in agreement on applying personalized greetings to the correspondence we send to our donors, studying our website visitor demographics to craft appealing content and even generating different versions of our outbound email communications depending on the recipient segment.  These are all best practices in personalization.


Imagine my surprise when I read about a creative way to deliver an annual report with a fun, personalized flourish!  Yes, even the dry annual report can become a vehicle to engage and inspire our constituents with a bit of creativity.  BigDuck Communications highlighted the idea in a recent blog post that you can read here.  The innovative organization who created the report was Warby Parker, the uber popular maker of eye glasses.


But the fun doesn’t stop there.  After you customize your report, you get the choice to post it to the social media channel of your choice, and in the case of the BigDuck reader, the Warby Parker social media team interacted with her via her social media channel after she made her post.  Which of course, would make anyone feel extra special.


So what about it?  Sign me up!



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