The University of Chicago’s Science of Philanthropy Initiative (SPI) recently published an insightful article on psychological thought processes that can make one ask more attractive than another.
After last year’s amazing ALS fundraising campaign, it is apparent that certain psychological tendencies (the fear of missing out) was a contributing factor as the campaign played out across social media. SPI took a closer look at perceptions of giving and perhaps more importantly, examined some distinctive perceptions among wealthy individuals.
The article chronicles six ideas for structuring more effective asks — here’s the first. Click on the image to navigate to the original article. And if you missed Monday’s related blog post, click here.
