UBS Wealth Management recently released a report analyzing their investors’ sentiment and behavior regarding philanthropy.
The report points to attitude distinctions by gender and age, and satisfaction drivers for a meaningful philanthropic experience. It also highlights a somewhat troubling indicator about donors’ perceptions about the impact of their philanthropy. Only 1 in 5 believed that their contributions were “very effective.”
Maybe we don’t say it often enough or clearly enough or cite enough memorable examples of impact. But this report indicates our donors don’t feel tightly connected with our stories of success.
For a synopsis of the report, click here (or on any of the images) to watch a brief video summary or download the report.
