5 Fundraising metrics you should be using

Originally published on our old blog (RIP :)), this was one of our reader favorites, so we thought we’d bring the content over to this blog.

Five fundraising metrics recommended by Sidekick Solutions


  • Average gift size and number of gifts
  • Donor retention
  • Giving by activity and return per activity
  • Conversion rate
  • Cost per dollar raised.

Click on the image above to open the original article that explains each of the metrics in more depth.


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